While there is a lot to be said about the ethos of instant gratification when it comes to shopping for the latest trends, we are also living in a time when consumers also want to shop guilt-free and responsibly. Many people are on the search for brands that are fashionable, sustainable, ethical, and of great quality. Consumers want companies and brands that align with their values. The only problem —How do you find these brands? The process takes time, research, as well as a little more patience than adding something to your Amazon cart. Enter Fashinnovation. Founded by Jordana and Marcelo Guimaraes, Fashinnovation is a platform created to help consumers find the sustainable brands of the future. As a growing and global network, Fashinnovation is paving the way for making positive changes to the world of fashion and technology.

Beyond helping you shop more responsibly and create the guilt-free closet of your dreams, Fashinnovation is (as you probably guessed from its name) a platform for innovation. Fashion, like all other businesses, is experiencing an immediate and urgent demand for innovation in all business models. Jordana and Marcelo bring together community voices to challenge the industry to do better and to dream of future that is more viable, inclusive, and sustainable. Through panels, conferences, and content creation, Fashinnovation is able build a diverse community of like-minded individuals in intersecting industries, allowing for industry professionals and the public to see exciting new ideas and trends in innovating production and creating more transparent supply chains. Ready to join the conversation? We were too! In our exclusive interview with co-founder Jordana Guimaraes, she explains her goals for Fashinnovation, tells us all about new brands they are partnering with, and how to become a more responsible fashion consumer. Continue reading our interview with Jordana below!