MINIMALIST: New Approach to Sustainability

When you think about ethical fashion brands, the first thing that comes to mind is ethical practices and the use of sustainable materials. Minimalist takes it up a notch! The NYC-based designer and a proud mom of two children, Tamara Daydova, was motivated to build a purpose-driven sustainable fashion brand that rebels against the norm design and production processes. She founded the ethical luxury that adopted a circular business model, which aims to eliminate fashion’s landfill problem, as opposed to the take-make-waste linear production model practiced by most apparel companies these days. Definitely a wow factor! Besides designing for circularity, Minimalist really carries its name in that they keep the number of components in each garment as low as possible and only keep what is absolutely necessary to reduce environmental impact. Explore with Jejune how Minimalist contribute to the world of sustainability with their circular business model in our exclusive interview below.