Greta Gerwig’s Barbie has taken the world by storm, starring icons like Margot Robbie, Ryan Gosling, America Ferrera, Issa Rae, and more. The movie provides a peek into Barbie World, where things are quite the opposite of our real word, and where patriarchy is non existent…until it is. The movie’s delve into the concept of feminism and its relation to the main character, Barbie, is quite an interesting take on the subject, especially for young viewers. The movie’s portrayal of a strained mother daughter relationship that mends itself in the face of crisis is also emotionally stirring and might tug some strings in some sensitive audiences.

It is important to analyze the impact of a movie as big as Barbie, that has a bigger audience, and whose marketing was played out to perfection, with the press tours and the Malibu Dream House, on diverse communities like that of South Asia, and the consequence of the Barbie trend on sustainability and fashion.