Jejune has the pleasure to share with you one of the most inspiring people we have ever met — Yves Mathieu East. Yves is a born and breed New Yorker, who is one of a kind. At the young age of 13 he convinced his mother to let him get his first tattoo, he is now head to toe covered in them. What is magical about Yves is once you start speaking to him, all you see is him, the tattoos are just a part of him that completely unquestionably make sense. A lot about Yves is like this. We were on set, and this guy was nothing but waves and “have a nice day” to every single person who walked by! It is actually pretty shocking that he grew up in NYC with how friendly he is.
This beautiful openness to the world does not come from naivety, Yves has seen the dark side of life, in fact, it is more that he wants to be that person who is the change — who gives those who need it the most hope. With no questions asks he will throw on his backpack, maybe pack up a pitbull, and head off to what issue needs him next, be this LGQTQ+ rights, Black Lives Matter, Abortion rights, rehabilitating pitbulls, or spending time with the elderly. This guy really does it all! Please read further to learn more about his incredible guy.
Women in the music industry have been standing up, whether it’s via their music or their notions in society. Stockholm-based artist Felin is one of them. Her music, which she describes as “good pop melody with an edge and lyrics that makes a statement’,” represents a progressive shift in gendered power dynamics. She is aware that “Society keeps telling us we don’t have a choice but we can’t make too much noise” and her recently released latest single "Heroes and Villains" is making some feminist noises. The song is about women’s rights, gun violence, and social injustices. She also wrote a song called "C19" during the pandemic to deal with all certain feelings of loneliness and uncertainty. She is a vocal feminist and activist and has previously campaigned for women’s abortion rights and promotes women’s rights with The Kvinna till Kvinna Foundation in over 20 conflict-affected countries. We talked with Felin about her career and the representation of women in the music industry. Please read our exclusive interview below to learn more about her.
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