Empowering Women With Bigger Chest Sizes and Body Positivity

Alice Kim, founder and CEO of PerfectDD, wants all women to feel empowered in her clothing. The brand’s story started with her. As a 32DD bra size, Alice could not find comfortable and chic clothes that fit her properly. Through research she learned that the average bra size in the U.S. is a 34DD and that over 20 million women in the U.S. fall into this demographic of D+. With this in mind she set out to create her brand, PerfectDD, to empower herself and others. The brand is also socially and environmentally responsible, garments utilize natural fibers, are made in in local, family-owned factories that pay fair wages, and are produced in small batches to reduce excess inventory. Additionally, the styles are timeless and can be a staple in your closet for years to come. Read more about Alice Kim, her sustainable fashion brand, and body positive fashion below!

Zissue 37, SWAC: FashionKaylyn WenzelNovember 5, 2021PerfectDD, Women, empowerment, empowering women, brasize, fashion, fashionbrand, sociallyresponsible, environmentallyfriendly, timeless, style, Closet, sustainable, #bodypositivityComment