The shift towards conscious living and mindful purchasing is not foreign to us consumers anymore. This demand for sustainability and ethicality from brands, and reevaluating their production processes, has expanded into the realm of active wear, where sustainability and functionality are converging to create a new wave of ethical and eco friendly choices. This article aims to highlight the various fitness brands that are combining style, performance, and a deep commitment to environmental and social consciousness, and bring awareness to the key ethical practices undertaken by them. From the studio to the trails, to the gym, to the streets, let Jejune Magazine help you embrace this new era of sustainable fitness!