Inspired by Sir Isaac Newton, Newton’s First is a revolutionary clothing brand that prioritizes fit, fabric, and fashion. Catering to all types of men, they use stretchy yet comfortable fabrics that adhere to Newton's three laws of motion. By creating sizes for everyone, Newton's First has elevated men's athleisure to the next level. Embracing trends like customizable print-on-demand apparel, they aim to become the go-to name in big and tall athleisure, blending functionality with understated elegance. To learn more about Newton’s First and their innovative approach, read on.

Where are you based?
We originally started in Los Angeles, but we have been based out of Fort Worth since 2021.

What inspired you to start a Big & Tall men’s athleisure brand?
Garments made from super-stretchy, wrinkle resistant and breathable fabrics should be accessible to all big and tall men, but they haven’t been.

What separates your brand from traditional athleisure companies?
Most athleisure companies don’t carry extended sizes, or if they do they aren’t always sized correctly. I’m between a 2XL and a 3XL, but I’m a 5XL at one of the most well known athleisure brands in the country. We aim to be size inclusive and sized right.

We love your three rules of Fit, Fabric, and Fashion. Can you tell us more about them?
Sir Isasc Newton, who is an inspiration for our name, had his three laws of motion. Our three laws are at the core of everything that we do. We start with ensuring the fit is where it needs to be, both for our customer and the specific cut of the garment. However, fit is only as good as the fabrics you choose. If the fabrics don’t have the stretch required, the desired fit won’t be achieved. Finally, our goal is to constantly identify trends in the athleisure market and translate that to our end user.

How do you ensure that your designs maintain both style and functionality for Big & Tall individuals?
We have eight years of experience designing for bigger bodies through our other company, The Winston Box. This has not only been a great business for us, but it has also served as an eight-year experiment in market research and product development that is informing every decision we make as we design clothes for big and tall men. Knowing where to add a touch of stretch, where to add a gusset, or where to reinforce a seam is critical to the performance aspects of our product.

Can you describe the aesthetic or style that defines your brand's collections?
Our aesthetic is both functional, making use of technical fabric and fits that support freedom of movement, and versatile through the use of clean lines and solid colors. There is an understated elegance to every piece we design.

How do you approach sustainability and ethical practices in the production of your clothing?
At Newton's First, we believe in the power of fashion to create positive change in the world. We understand that as a fashion brand, we have a responsibility to protect our planet and contribute to the well-being of future generations. That's why we are committed to making a difference through our dedicated conservation efforts, such as sourcing sustainable fabrics when possible, partnering with factories that share our values and comply with international labor standards, and prioritizing sustainable packaging solutions to minimize waste.

Can you describe some of the unique challenges you face in designing and producing clothing?
The diversity of body types in big and tall can present a challenge, especially when you are looking to design a collection that is a little more fitted, which is typically a feature of atheisure collections. Trying to design clothing that has slightly more tapered sleeves, torsos and legs while trying to make the sizing as inclusive as possible, is definitely a challenge and will be a work in progress as we introduce new garments and collections.

What are some upcoming trends or innovations in Big & Tall men's fashion that your brand is excited about exploring?
The integrity of our core aesthetic is important to us, so our focus on trends will be primarily related to colors or designs in the athleisure space. However, we see some room for print-on-demand apparel that can allow a consumer to personalize their wardrobe by customizing a core piece with an all-over print or a graphic.

Can you share any collaborations or partnerships that your brand has been involved in, and how they have influenced your collections?
Our current launch is focused on getting our initial collections into the hands of consumers, but we are looking forward to collaborating with up and coming designers on capstone collections, in addition to partnering with athletes to help promote our brand.

What are your long-term goals and aspirations for the future of your brand?
We want to be Lululemon, but bigger. Not in the sense of size or market share, which we know is simply not possible from a numbers perspective. However, we feel that we have the potential to be that brand that is top of mind whenever anyone thinks of athleisure for big and tall, and we believe that will help us not only enter into traditional retailers but also allow us to open brick and mortar locations of our own.

You also created The Winston Box. Will you be including Newton’s First designs into this subscription box service?
Absolutely! We want to reward our long term subscribers by having them be some of the first people to put on a Newton’s First collection, and we will continue to add Newton’s First items to our Winston Box collections in the coming months.

Are there any upcoming projects you would like to share?
At the moment we are laser focused on this launch, but we do have a few exciting initiatives that we are looking into once we have a few collections under our belt.

It has been a crazy past few years, how have you been staying positive?
For me personally, I have found creative outlets to be an ideal way to manage stress and promote mental health. One of my biggest passions has been getting in the kitchen and immersing myself into making a meal. I find the time spend with a knife in my hand or over a hot stove a way for me to lose myself in the task at hand.

What is your motto in life?
Winston Churchill once said, “It is not enough that we do our best; sometimes we must do what is required.” I used to use this to motivate my sales teams to hit their goals back when I was in a different career. However, I find this applies at all times. You always want to do your best, but there are certain occasions where you just just need to get the job done.

To learn more about Newton’s First, please follow the links below.
The Winston Box
Newton's First
Facebook: @thewinstonbox @newtonsfirst
Twitter: @nfclothing
Instagram: @thewinstonbox @newtonsfirstclothing
TikTok: @thewinstonbox @newtonsfirstclothing

Photo Credits: Campbell Photography Co.

Newton's First - Fit, Fabric, and Fashion