Since the post World War II era, Italy has created a fashion empire known for its craftsmanship and elegant sense of style. Subsequently, the ‘Made in Italy’ label has gained international recognition for products of the highest quality and authenticity. To compete with other countries in the global fashion supply chain, Italian fashion brands have implemented environmental and social sustainability into its practices. The Camera Nazionale della Moda Italiana (CNMI), also known as ‘The National Chamber for Italian Fashion,’ has a Sustainability Working Group Sector that sets disciplines, coordinates and promotes the development of responsible Italian fashion. Its manifesto has guidelines for manufacturing practices, sustainable retail, and eco-toxicological requirements for articles of clothing and industrial discharges; among others. The non-profit association is located in Milan and its members include the likes of Gucci, Prada and Salvatore Ferragamo.

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