Fiona Frills - Changing the Game in Skincare
Fiona Frills, the founder and Gen Z entrepreneur behind Frilliance, is not only a young entrepreneur providing clean, affordable, and effective skincare for teenagers, but she is also a successful YouTube influencer with nearly 1 million subscribers. Frilliance has a wide range of products, such as the cutest heart-shaped pimple patches and a soothing Perfecting Primer + Serum, which you will not want to miss! She also has makeup assortments such as cream blushes, illuminating cream highlighters, and moisturizing lip balms. Her line doesn't stop there, as she also has acne-fighting face masks to help combat the long-term pandemic. Fiona Frills is changing the game in teen skincare by being a relatable and accessible source for teen skincare shopping, and we couldn't be happier. Continue reading to learn more about Fiona Frills' skin care line development journey, as well as her Frilliance routine and upcoming new drops!
Where are you based?
I’m from Northern California, but I currently live in the very hot incredibly sunny Arizona! :)
Your skincare brand ‘Frilliance’ just hit shelves this year. What was the inspiration behind this brand?
I want teens to be able to have clean, accessible and affordable products created by their own generation (who actually understands teen skin).
Why was it important for you to create a clean skin-care and acne-fighting makeup line?
There’s not enough clean, affordable brands on the market that are developed for teens by an actual teen that actually understands teen skin.
How are your products different from what is currently on the shelves?
My brand is clean, affordable, innovative and teen approved/tested. We standby our ingredients and are transparent about everything that goes into our products!
Where can people buy the products?
500 Walmart stores around the USA, frilliance.com and amazon.com … more coming soon!!
How long have you been curating this skincare line?
We launched in 2017, and started working on the line in 2016. It’s been truly an incredible process — there’s growing pains, but growing is always a good thing!
Do you have a holy grail product?
Incredibly hard to choose one as each is my favorite child. I have spent so much time re-formulating and adjusting each individual product. The Clear Skin Perfecting Primer+Serum along with our Pimple Patches always save the day for me (and they are now available at Walmart stores).
What is your personal skincare routine?
A gentle facial cleanser to start with, then a serum along with a moisturizer. I like to keep it as simple as possible and not overwhelm my skin!
Do you have any advice for anyone struggling to solidify a skincare routine?
Sticking to the basics is something I live by when it comes to anything involving your skin. Our skin was not made to put 100 different creams on!
Jejune Magazine loves that Frilliance offers clean skincare at an affordable price. Why was this important to you?
So many brands rip off their customers in my personal opinion — over-priced products that aren't even effective. It’s incredibly important to me that everyone can have quality beauty and skincare products that are clean and affordable.
What makes these products ‘clean’?
There are no parabens, no phthalates, no mineral oil, no petroleums, and the list goes on! We are dermatology tested, hypo-allergenic as well as non-comedogenic. :)
How do young entrepreneurs and brands go about getting these clean certifications?
Typically the cosmetics lab you formulate your products with can do these tests and certifications.
Do you have any more products in production?
Yes, yes, and YES! Super exciting …I can't let out the secrets just yet, but coming very soon.
You have also garnered a large following on TikTok and Youtube. Have you done any demonstrations with these products?
Yes, I definitely showcase Frilliance on my social media channels like TikTok and YouTube. I like to incorporate my products in daily routines and makeup looks along with other products I love. I don't want to overly push my products as I want them to speak for themselves.
What is your hope for Frilliance’s growth in the future?
I want to expand into as many drugstores and retailers as possible. I want any teen to be able to walk into a store and find products that are truly a match for them!
How are you staying positive during all the insanity this world is offering us?
It is very important for me to stay focused on the things I can control. It’s definitely difficult at times! We will all get through this together and kindness goes a long way.
What does your new normal look like?
Definitely hectic, time management is my best friend. I love the life I live and the job I have; so, at the end of the day, I am SO grateful!
What is your motto in life?
If not now when, every single day I tell myself this!
To shop Frilliance products and to keep up with Fiona Frills, follow her social platforms below:
Frilliance.com
Frilliance Instagram: @frilliance
Fiona's Instagram: @fionafrills
Fiona's TikTok: @fionafrills
Fiona's YouTube: @FionaFrills
