Beauty Beyond Bounds
Antoine Johnson in the Jecca Blac Brow Seal
Gender is not binary. And neither is beauty. As times have changed, the beauty industry has also grown to be more inclusive, whether it be of different skin shades and types, or gender and sexuality. As we enter the new year, we, at Jejune Magazine, have made it our resolution to bring to light brands that transcend binaries, and stand out to be ones that make the most difference in the beauty industry. Let us guide you through makeup and skincare brands that are not only genderless, but also vegan, cruelty free, and non toxic.
About the Brand: Plant based beauty brand, W3ll People, is all natural and cruelty free, keeping in mind the longevity of your skin’s health as well as the planet. Being dermatologically certified, the brand’s line ranges from skincare to beauty products that are nourishing and soothing, made from fresh ingredients like Green Tea, Turmeric, Pomegranate, Rosehip, and Broccoli Seed Oil. The brand’s ‘clean’ policy extends to its packaging, where the containers are made from Corn, Sugar and Post-Recycled Materials. W3ll People believes that healthy skin is for all, no matter your identity.
Price Range: $$
About the Brand: Common Heir’s range of skincare is a reflection of their values that are rooted in extending care for oneself to include caring for the planet. Crafted with the utmost diligence, the brand’s products are brimming with beauty secrets taught to the founders, in a way carrying on the legacy of the women in their lives. Apart from being plastic and cruelty free, Common Heir also commits to the environment by being using 100% recyclable and biodegradable materials in their packaging, and donate 1% of their sales to the Ocean Blue Project.
Price Range: $$
About the Brand: Trixie Cosmetics is drag queen Trixie Mattel’s brain child — a cruelty free make up brand that believes in helping people unleash their feminine side, and helps people experiment with colors, shades, and techniques using their products. Wrapped in aesthetically pleasing packaging and sold at economical prices, Trixie Cosmetics is every beauty connoiseur’s dream come true!
Price Range: $
About the Brand: Kimchi Chic Beauty, founded by drag queen KimChi, is the perfect meeting point for people who love makeup and those who want to experiment with it. Creating products that are ridden with colors that make you smile and feel joy with every stroke of your brush, this cruelty free makeup brand will help you stand out and more proud, with a confidence that knows no bounds. Kimchi Chic Beauty is a supporter of the Trevor Project, donating 2% to supporting the cause of LGBTQ mental health and suicide prevention
Price Range: $$
About the Brand: Non Gender Specific is a vegan and cruelty free skincare brand that seeks its inspiration from the very essence of nature. The brand’s aim is to create a space where skincare can be viewed from a non-gendered and minimalistic perspective, taking on the ‘less is more’ approach to purchasing the right skincare. Keeping in mind their aim of simplifying beauty, NGS’s products are created to attack seven issues at a time with each formula so concocted. The brand’s focus on helping customers artistically construct their beauty regimens with the least number of products possible, all the while ensuring there is no divide based on gender, makes this a brand that can be accessible to all humans. NGS is a collaboration between skincare for men and women, creating products for everyone out there.
Price Range: $$
About the Brand: The marriage between science, technology, and nature bring to life Haus Labs. Created as a collective of the Haus of Gaga, the brand is cruelty free, vegan, and clean. The ingredients used in the products are formulated using experimentation and innovation, with the most precision. The resulting products so created break the barriers of gender, art, creativity, and self expression. Haus Labs’s clean initiative also extends to sustainable packaging and creating products that are safe for the skin as well as the environment.
Price Range: $$
About the Brand: Humanrace is a vegan skincare brand founded by Pharell Williams. Set up with the aim of unifying skincare regardless of gender identity, the brand was created to bring perspective to the process of self care. The products are made from unique ingredients that are essential and safe for the skin, and packed in simple yet fun boxes made of post-consumer recycled landfill plastic. Humanrace ensures that the products so produced are beneficial for the mind, body and spirit, and possesses three basic elements that fulfill their purpose — necessity, use, and beauty. The brand also has a refilling system wherein customers can refill their products once used and empty. If you are looking for healthy products that speak to your soul, Humanrace is your brand!
Price Range: $-$$
About the Brand: Jecca Blac is the definition of beauty that includes all genders, sexualities, identities, expressions, and ethnicities. The brand believes in helping the wearer of their products to be their most authentic selves through the use of Jecca Blac makeup. Made in the UK, the products are all vegan and cruelty free, allowing customers to trust there products fearlessly. The main aim of starting Jecca Blac was to provide a safe space for trans women to experiment with makeup, embracing their truest identities, and helping them feel more comfortable and beautiful in their skin.
Price Range: $-$$
About the Brand: Noto Botanics is not like other brands. With the attempt of distancing themselves from other cosmetic brands that use a myriad of chemicals in their products, the brand has created products that are multi use, diverse and gender inclusive, made from vegan and clean ingredients, rooted in herbalism. The resulting products are those that cultivate the feeling of individuality and authenticity in their users. Noto Botanics supports various organizations like The Trevor Project, Planned Parenthood, The Okra Project, and more by donating a percentage of the sales made from the Agender Oil.
Price Range: $$
About the Brand: Milk Makeup has well established itself in the beauty industry, creating products made of ingredients that are good for the skin as well as the environment. Producing products that are vegan and cruelty free not only allow safe use of products, but also take care of this planet in the long run. Milk Makeup has, in turn, built communities that have a strong grounding in self expression, embracing one’s uniqueness in the best way possible through the use of the brand’s range of makeup.
Price Range: $$
Gender inclusive beauty is here to stay. The revolutionization of makeup and skincare that is built to be more encompassing of the various differences amongst us humans, which is inclusive of gender identities, all the while being affordable, has positioned the beauty industry at a more evolved state, creating communities of people who come together to share their love for all things colourful, beautiful, and essential in one’s daily routine.
