The holiday season is all about joy and giving — and what better way to embrace that spirit than by supporting small businesses? This can make a real difference in your community and help you find gifts as special as those receiving them. Here’s why shopping small should top your to-do list this holiday season, plus a few companies to check out.

6 Reasons to Shop Small This Season

Make your holiday gift-giving more meaningful this year by showing small businesses some love. Here’s why shopping small this season is a win for everyone.

1. Support Your Community

As of 2023, there were over 33 million small businesses in the United States to support. In fact, 99.9% of American companies are small, leaving you with plenty to choose from. When you shop locally, more money stays in your community. These places hire locals, pay local taxes and often support other nearby vendors, creating a ripple effect that strengthens your town or city.

2. Find Unique Gifts

Big-box stores are full of the same mass-produced items, but small businesses often carry one-of-a-kind, handmade or customizable products. These thoughtful finds can make your gifts extra special.

3. Build Relationships

Shopping small means interacting with passionate business owners who truly care about their customers. You’ll often receive better service and a more personal experience than large retailers.

4. Help the Planet

The retail supply chain accounts for about one-quarter of greenhouse gas emissions, the largest contributor to climate change. Small businesses are more likely to source products locally or regionally, which reduces transport emissions. Plus, many focus on eco-friendly practices, so you can shop sustainably.

5. Feel Good About Your Spending

Each purchase you make from a small business is a vote of confidence in someone’s dream. You’re helping real people — not faceless corporations — thrive.

6. Avoid the Chaos of Big Stores

Holiday shopping at large retailers can be stressful, with endless lines and crowded aisles. Shopping small offers a calmer, more pleasant experience, where you can browse at your own pace.

Spread Love Locally

Shopping small spreads holiday cheer far beyond your gift recipients. You help families, support communities and keep the heart of local businesses beating. This festive season, make your presents matter.

Why You Should Shop Small for the Holidays